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Authenticity, sustainability and respect as pillars of each trip

This is how Aura Argenta was born, a boutique agency created to show Argentina in a unique way.

Our story

We are Pia and Lu, two local professionals united by the passion of showing the real Argentina. We met more than ten years ago at university studying Tourism, and since then our dreams connect us and inspire us to create this project together.

Since we were little, we grew up exploring the natural and cultural diversity of our country, and today we put that experience into designing unique itineraries, tailored to each traveler.

We believe in human and close tourism, made of real encounters and moments that leave a mark. Those who join Aura Argenta are part of a community of travelers with a conscious outlook, who discover Argentina from the inside, connecting with its people, its culture and its essence.

Authenticity

Sustainability

Cultural appreciation

Tailored advice

Our Vision

“We dream of a kind of tourism that transforms both people and destinations. We want each traveler to return home with authentic memories and learnings that will accompany them for a lifetime. At the same time, local communities benefit and are strengthened by fair and conscious tourism.
For us, traveling is not only about knowing, but also respecting, learning and giving back something positive to the land that receives us.
Co-founder

Pia

Graduated in Tourism and passionate about meaningful travel.
I believe that traveling is much more than visiting places — it’s a way to discover, connect, and allow yourself to be transformed.
For years, I’ve been creating authentic travel experiences with a local perspective and an open heart. I love sharing what I know and accompanying others as they explore my incredible country, always with warmth, commitment, and love for what I do.

Graduated in Tourism and passionate about meaningful travel.
I believe that traveling is much more than visiting places — it’s a way to discover, connect, and allow yourself to be transformed.
For years, I’ve been creating authentic travel experiences with a local perspective and an open heart. I love sharing what I know and accompanying others as they explore my incredible country, always with warmth, commitment, and love for what I do.

Co-founder

Lu

Graduated in Tourism, passionate about cultures and human experiences.
I believe in the transformative power of every journey — both for those who travel and for the communities that welcome them.
I’m passionate about inspiring others to travel, creating authentic experiences that connect with the world and leave unforgettable footprints.

Graduated in Tourism, passionate about cultures and human experiences.
I believe in the transformative power of every journey — both for those who travel and for the communities that welcome them.
I’m passionate about inspiring others to travel, creating authentic experiences that connect with the world and leave unforgettable footprints.

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